Discover the Forest

Our work with the U.S. Forest Service and the Ad Council on discovertheforest.org helped parents understand that it can be easy to give your kids the outdoors. The site gave them everything they needed to get outdoors, no matter how little time or equipment they had.

It can be easy to give your kids the outdoors

For many parents, being told that they should spend more time in nature with their kids can feel a bit like being told they should also serve them a gourmet meal every night. They’d love to, but how. Where’s the time? Where’s the money? Nature can feel like a luxury, but it doesn’t have to. We worked with the Ad Council to create a resource that made spending time outside accessible and meaningful for parents—whether they lived in the city, the suburbs, or out in the middle of nowhere.