Discover the Forest

Our work with the U.S. Forest Service and the Ad Council on discovertheforest.org gave parents an online resource that made it easy to get outside with their kids.

Role: Copywriting • Content strategy

It can be easy to give your kids the outdoors

For many parents, being told that they should spend more time in nature with their kids can feel a bit like being told they should also serve them a gourmet meal every night. They’d love to, but how? Where’s the time? Where’s the money? Nature can feel like a luxury, but it doesn’t have to.

We worked with the Ad Council to create an online resource hub that made spending time outside accessible and meaningful for parents and their kids—whether they live in the city, the suburbs, or out in the middle of nowhere.

Enter the next case study

To learn more about the process, check out this article.