Bravo Wellness

What comes to mind when you think about employee wellness programs? Kale smoothies and yoga, probably—along with a healthy (or unhealthy) dose of buzzwords about wellbeing and self-care. And while this approach might work for people with 9-5 desk jobs, Bravo knew it would not work for their audience of HR professionals working in healthcare and physical services industries.

Their team invited us to collaborate on a campaign and digital strategy aimed at engaging their audience across multiple touch-points—from a campaign site, to digital ads, email, and an explainer video.

Role: Campaign strategy • Digital Strategy • Copywriting

Stay strong

Bravo’s approach to workplace wellness is rooted in what resonates most with their audience. Not everyone has the time, energy, or desire to “change their life.” Sometimes you just want to maintain the things you value in your life and your work—in the midst of what often feels like unrelenting physical and mental pressure.

Our overarching campaign strategy positioned wellness as a way for people to stay strong, as opposed to just “getting fit.”

The centerpiece of the campaign was an animated rube goldberg machine, which demo-ed Bravo’s approach to workplace wellness by following a friendly red marble through a series of challenges (including a balloon ride and zip line).

We also created an email campaign aimed at HR professionals—a challenge, given that this particular audience already gets far too many emails.

Enter the next case study